Local & Targeted

Geo and Demo Targeting Local Consumers

As the internet evolves and expands, web users are becoming more sophisticated and are turning more and more to the internet to find local services and products. In addition, new developments in web technology allow web providers and advertisers to locate and identify individual web users. With these developments, it’s now possible for local business to target the local customers that might be looking for their service. At the same time, even regional or national business can use this technology to target specific regions or even specific demographics. For example, a North East baby clothing store would want to target Mom’s in the North East area. Melen is dedicated to providing these services and helping local businesses connect with their local customers.

What We Do For You

Local, Hyper-Local and Regional Targeting

Our local media experts will work with your team to set up the campaign that best fits your needs. We have long-standing relationships with many local targeting publishers, including Yahoo! Local, YP.com and many more. We’ll also work closely with our search team to make sure you are also ranking for your local searches in all of the major search engines.

Demographic and Psychographic Targeting

Through our proprietary technology, our local experts will work with your team to build demographic and psychographic profiles of your target consumers. We will then work on locating the best websites and channels to reach these consumers. Our patent-pending system allows us to build out intricate consumer behavior profiles and then locate these consumers on their favorite websites. We will give you the power to reach your exact consumer without wasting advertising dollars on those that might not be interested in your product or service.

Find the consumers that are looking for you!

Today’s competitive market demands a more localized and targeted advertising approach. Melen has the resources and experience to help you build the perfect local marketing strategy and campaign. Simply fill out the contract request form and our experts will get in touch with you right away.