Display

Display Media Solutions

Representing over $15B in US spending, display marketing (ie: banners) has long been the “face” of online marketing. In fact, eMarketer predicts that Display media will overtake search as the largest online ad-spend category by the middle of 2014. However, the accumulation of web clutter as well as shortened consumer attention span has impacted this category heavily over the last few years. A comprehensive and well-targeted strategy has become key to executing a successful display media campaign. Melen has the expertise and experience to help you develop and execute a wide range of display media campaigns. We have quickly become experts in this field and manage hundreds of display media campaigns for our clients.

What We Do For You

Display Marketing Strategy

Our team of display media experts can work with your team to develop the right display marketing strategy to fit your goals and needs. Whether you are working on a performance driven campaign or if you are looking to build awareness or brand image – we have the resources to help you develop the strategy to help you succeed.

Display Marketing Creative Design and Execution

Once a strategy is developed, we will work to help develop the creative (banners) for your campaign. We can work with your team, your creative agency or even design the banners in-house. We have a full staff of web designers and have designed various creatives in rich media, flash and other formats. We will make sure that your creative design match’s your strategy and messaging.

Display Marketing Campaign Management

Once the strategy and creative are developed, we will work on targeting the correct sites to reach your campaign targets and fulfill your goals. Our display media team will actively manage your campaign and optimize it regularly based on the goals and KPI’s that were established.

Analytics, Reporting and Optimizations

Unlike many agencies, our process doesn’t stop at launching the campaign. Our team actively manages and analyzes the campaigns on a daily basis. We work with your team to establish a reporting and optimization schedule to fit your needs. Our analytics team also gets involved in this process to make sure that the results are statistically significant and are being interpreted correctly. These campaign learnings, recommendations and optimizations are communicated to your team throughout the campaign and are included in a final post deck delivered to your team.

Banner Advertising for All

Whether it’s a brand awareness campaign or a performance campaign to drive leads and cost-effective sales – Melen has the expertise to help you succeed. Think display media is only for the big brands? Think again! With the proper strategy, even small campaigns can improve your brand image, increase brand awareness, impact brand favorability, or provide a cost-effective way to drive leads and sales. To get started, just fill out our contact request form and our display media team will get you started right away.