Paid Search (PPC)

Turning clicks into Customers and Revenue

In today’s competitive digital media market, generating clicks is just not enough. A successful paid search campaign must go above and beyond the traditional and basic bid management strategies to generate not just clicks but customers. Understand the consumer behavior and media interactions becomes crucial to building the correct strategy for your paid search campaign. This makes it more important than ever to have the correct team in place to do the proper research, develop the correct strategies, manage the bids and optimize your paid search campaigns. Melen can take the guesswork out of this complex process and create paid search campaigns that help you reach and exceed your goals. Better yet, we are now offering $100 in adwords credit to all new paid search clients.

What We Do For You

Research / Strategy

Our Paid Search specialists will work directly with your team to help determine the proper strategy for your paid search campaign. This includes identifying the correct keywords and phrases, finding your target market and identifying your target demographic. Melen utilizes best-in-class keyword research tools and services to help you get the most from your paid search campaign. We ultimately help you target and reach consumers that are more likely to buy or engage.

Ad Copy & Landing Page Optimization

Your ad-copy is your first interaction with the customers. We help to make sure that your message is compelling and applicable to the audience you are trying to attract. In addition, we help you with post-click optimizations include A/B and multivariate landing page testing.

Analytics, Reporting, Optimization

Unlike most agencies, Melen has a very strong digital analytics practice. We will work with your team to establish a reporting and analytics schedule that works best for your needs. Our analytics practice is deeply rooted in statistical analysis and conducts various modeling and statistical optimizations to determine the best optimizations for your campaign. Our paid search experts review all of our campaigns on a daily basis and will work with your team to make sure you are reaching and surpassing your goals.

Let’s talk Search

Our paid search (PPC) experts have over a decade of combined experience and have managed campaigns from hundreds to hundreds of thousands of dollars per month. For a limited time, we’re also offering a $100 adwords credits to all new clients to test out our paid search services. Please reach out to us and let our team of ppc experts build you a proposal. We are here to make sure you have the most successful paid search campaign ever! Also, don’t forget to check out our other search marketing services. Organic search engine optimization (SEO) can often be complimentary to your paid search campaigns.