Link Building

Link building is our bread and butter, and the theme of our Backlink Build brand. Once you have done all the right things on your website, the only thing holding you back from Position #1 is incoming links (AKA backlinks). If you are ranking below your competitors, chances are that they have more and better backlinks than you. There are dozens of methods to get links to your website. We use all of them – or at least the ones that work.

Content Driven Link Building

Most successful link building campaigns are driven by great content. You must write and distribute content in order to get links back to your site. Creating user-friendly and search engine friendly content is a delicate science.

Relationships

Once you have the content written, you must find the right places to publish this content. The idea is that for every piece of content you get published, you get a link or two back to your website. You must get in contact with the bloggers of your specific niche for channels to distribute the content.

Relevancy of Links

It is important to have a good mix of relevant links and general links. Having too much or too little of one type may look suspicious in Google’s eyes. Try to get links from sites that are in the same niche as you are. But also, get links from general or irrelevant sites to balance the mix.

Authority of Links

Not only should the links you obtain be a balance of relevant and general, but you should also have a good balance of authority links. A link from joesblog.blogspot.com/joes-friends.html is much less valuable than a link from Forbes.com. However, having only high authority links has also been proven to be flawed. Websites that concentrated on only obtaining high authority links were penalized by Google. It is important to have a balance.

Monitoring Performance

There is no magic link building solution that works for everyone. It is important to monitor every action you take in order to evaluate the effectiveness accurately. Keep doing the things that work. Stop the ones that don’t.

Your Rankings

Not ranking as high as you want to be? Contact us for a personalized link building quote. We will evaluate your website and niche to find the best solution for your needs.